• Explore Stratford-upon-Avon

    A magical experience at Magic Alley

    “Like most people, the kids and I love magic. And we love nothing more than having a fun experience together, in fact we’ve had hundreds of fun and exciting experiences together while reviewing attractions and theme parks locally, nationally and beyond in the past 6 years. Yesterday we discovered that one of the most fun attractions out there is only 5 minutes from home. We had the most amazing time at Magic Alley and we can’t wait to go back again and again”.  

    ~ Mette, SUAonline


    We visited Magic Alley in Stratford-upon-Avon and we didn’t quite knowing what to expect beforehand, so when we were greeted by Barry, our host for the afternoon, little did we know that we were in for a fabulous treat and a fantastic, fun experience.

    You know when you come to an attraction and they try to give you the sheet of questions that is supposed to enhance your experience? Well, we almost always say ‘No, Thank You’ to these, as we often find that going it alone and experiencing where we are at our own pace and in our own way, is how we like it. Well, with Barry we were given no such option and we soon discovered that there was a good reason for this. Because at Magic Alley the question sheet (which isn’t just a sheet, it’s three whole pages of fun!) plays a huge part in the experience which wouldn’t be the same without it.

    Our experience at Magic Alley also wouldn’t have been the same without him. He was incredibly funny, fantastic at showing us the ropes, checking in with us and keeping us on track, and he did it all with a great sense of humour, the kind that can be enjoyed by all ages, and respect for the dynamic of our little unit, which was me with three 10-year-olds.




    Three times the magic

    A visit to Magic Alley is an experience in 3 different stages. The main event is the experience itself, which is part museum, part interactive experience with clues, spells, dressing up, stories and all kinds of magic. We spent a full hour inside the experience and was, truly, magical. Going through room after room, each dressed up on a different magical theme, we had such fun collecting clues working out the answers to the questions on the sheet together. And new seasons bring on new themes, new clues and new questions in Magic Alley, which means you can keep coming back again and again. You’ll definitely see us there again and again.



    When we came out on the other side having very nearly answered all the questions on the sheet correctly (yes, yes, Barry, there was that one question where were waaaaay off, but let’s move swiftly on!), we assumed we’d be getting our certificate for a job well done and be on our way, but that couldn’t have been further from the truth. Barry sat down with the kids and went through the sheet with them, took them back in to make sure they got the one (very, very, very) wrong answer right and book-ended the experience with great comedic value.



    Then on to the second part, which is the shop. I say ‘shop’ but it’s so much more, because in the shopping area, which is several well-stocked areas with everything from magic spells and wands, to incense, quirky books, gifts, fairies and fairy houses, unicorns and dragons; vintage toys and games… and so, so much more. Whatever level of magic interest you’re at, there’s something for you in this shop.



    And now to the third and final part: the café, which is unlike any café we’ve ever visited. Unlike any other place mostly because on the menu, they have 11 (that’s eleven, 1-1) different flavours of hot chocolates. They also serve butterbeer (yes, it really exists), pumpkin juice (yes, really!) and milkshakes. We opted for 5 different flavours: Raspberry, key lime, blueberry, peppermint and white hot chocolate. They were all delicious, fabulous and fun… magical, some might say.

    In short: What a magical place Magic Alley is. I loved it, the kids loved it and we’re sure you will too.